If you would like to be a PR person, go out meet with people and turn your social mood on then !
#PRAdvice – “Have your own diary and note the contact details with whoever meet up with, sometime you will need it”
In PR industry the better thing is to have a lot of acquaintances. You have to get friends with everyone, this way will help to have a successful career in PR. Journalists have to be your best friends. You are in a similar environment of working and they can help you and advice you correctly about your work.
Being in PR area means that you have to be social. Social Media is a little like a “secret sauce” for PR. Even if it’s not the main ingredient, it adds flavor and power to a traditional program. You have to have access to all social media like Facebook, Twitter, LinkedIn, and Instagram. Write like as other writing, use hash tags and post recently. You have to let people have a knowledge about you and what are you doing. Run up a blog-it would be a great idea if you had a blog and write everything about PR in there. You can be “famous” through that and meet new people either they are from your job or not.
Social media cuts across channels and is all about engaging with individuals, holding conversations not relying on press releases and launches.
The key is to have a strategy: think carefully about the resources you have and how you can keep control of any conversations you begin. Anyone can set up a Twitter or LinkedIn account, but you need a strategy to make it a success. If you treat social media as a key part of your PR and wider business strategy you can achieve real business results.
Social media is not only forcing PR agencies to become much more integrated. A thread on a consumer forum can quickly become headline news and as such PR professionals need to have an understanding of how a brand’s reputation online and offline are intrinsically linked.
The rise of social media has also had an effect on media organisations which are now in search of unique and engaging content which will drive traffic to their websites. This in turn has transformed the role of PR. To feed the media’s growing appetite for engaging content, successful PR campaigns are now increasingly reliant on their ability to create engaging content that people want to share and talk about online. This has also forced PR agencies to work alongside and focus a lot more like creative and ad agencies.
Of course, Social Media requires a PR person to think less about an intermediary – such as a journalist or blogger – and more about the end user, which results in catering for a broad spectrum of needs. Rather than targeting a single individual with an idea, PRs that manage social media now need to think about the response of a broad demographic – which arguably forces the thinking to be more robust than ever before.
Social Media & PR – Questions to the professionals
- Have they become synonymous to each other ?
Pete Goold, managing director, Punch Communications
There is an element of social media which lends itself perfectly to PR thinking – which is the creation and management of an engagement strategy and the narrative that runs through any given social profile. However, social media also comprises major elements that are better managed by digital creative and paid media teams respectively.
The ideal is to have the appropriate areas working harmoniously and irrespective of which one leads the activity; ensuring that there is openness across the team is likely to create the best outcome.
- Does the PR’s traditional toolbox lend the profession to leading the way in social media?
Tom Malcom, head of consumer, Diffusion
There are significant strengths in PR’s traditional toolbox that lend it to run successful social media campaigns. However this is not an exclusive position. Just as PR agencies will claim an innate ability to communicate with audiences so an ad or creative agency will claim a heritage in creating unique and engaging rich content.
The days of the traditional agency bun fight over budgets are numbered with brands expecting a much more mature and collaborative approach to briefs with agencies honestly outlining what strengths they can bring to the table.